The Business of Fashion is more than a slogan at SA Fashion Week
SA Fashion Week facilitates the development of commercially viable local designer brands by providing a large range of strategic marketing services and platforms as well as learning forums, that designers may utilize throughout the year to optimize their revenue generation.
Motivated by the Business of Fashion, SA Fashion Week’s business model is based on offering designers a comprehensive suite of marketing services to support them at various stages of their brand cycle. These services range from a variety of draw card events such as its flagship seasonal SAFW Collections designer runway shows and installations, competitions, preview events and sponsorship management to ongoing on and off-line communication including developing robust social media communities.
A high-profile, bi-annual showcase of runway shows, installations, launches and celebrity-studded social events to launch the seasonal collections of participating designers to the media, the retail trade, customers and VIP guests. Sourced: safashionweek