By making use of the social networking website Facebook.com, Jump Shopping embarked on a quest to find a model for the
Jump Shopping Brand.After three months, hundreds of entries and 2 weeks of voting, Adele Segal was crowned as the Face of Jump Shopping for 2008.
“It was an absolutely crazy phenomenon and we are very happy with the outcome of the competition.” says Albert Bredenhann, Managing Director of Jump Shopping.“Without being 100% sure, we estimate that approximately 40,000 Facebook users were exposed to the competition as fan-groups and emails in support to some of the contestants were created”.
Jump Shopping, South Africa’s biggest online shopping search engine, embraced the internet and the social working behind the internet to grow their online presence. From the hundreds of entries to the competition it was down to the final 30 contestants and two weeks of voting.There were more than 10,000 votes on the Jump Shopping website.
Adele Segal, a beauty therapist from Johannesburg walked away with R5000, a photo shoot and the Title of Face of Jump Shopping for 2008.
“We are still deciding how we would capatilise on the beauty of Adele in order to promote Jump Shopping even further and it all will be revealed soon” says Bredenhann.
Jump Shopping currently has more than 235,000 unique visitors per month according to Google Analytics and approximately 200 South African online stores already joined the Jump Shopping website.
Source: Jump Shipping